SPSS Inc. Integrates Text Mining into its Data Mining Workbench
First Leading Data Mining Technology to Integrate Text Mining
Source: www.spss.com
Copyright SPSS, Inc. 2004


CHICAGO, — Only two months after its acquisition of text mining developer LexiQuest, Inc., SPSS Inc. (Nasdaq: SPSS) has integrated LexiQuest’s text mining software, LexiQuest™ Mine, with its data mining workbench, Clementine®.

LexiQuest Mine is a linguistics-based text mining application that automatically enables users to quickly identify key concepts, and the relationships between them, when working with thousands of read or unread documents. Clementine discovers the patterns and relationships in structured data and turns the data into business intelligence. With the integration of these two technologies, customers can easily access LexiQuest Mine from the Clementine user interface and incorporate the text data into the regular flow of the data mining process. 

“Eighty percent of data is locked in unstructured text sources, such as documents and e-mails. The integration of LexiQuest Mine with Clementine enables our customers to mine this unstructured data along with structured data, such as variables in a database. This capability gives customers a more complete, accurate picture on which to base decisions,” says Peter Caron, SPSS Inc. senior marketing manager. “The ability to mine text and structured data at the same time gives our customers higher performing models, enabling them to make better predictions, profiles or associations.” 

An example of text mining and data mining working in tandem would be a telecommunications company’s customer defection problem. Customer, demographic, usage and other structured data are used by data mining tools to predict a customer’s propensity to leave; but often the reasons for the defections are verbalized to customer call centers or in survey responses. Text mining would be used to analyze the customer’s verbal responses by finding the key concepts -- poor service, too expensive, not enough coverage – and then structuring the concepts as additional fields that can be added to the analysis. Data mining can then be used to cluster, classify, segment, profile and score using this new information. 

With SPSS Inc.’s Clementine we’ve been very successful in using data mining to analyze patterns in crime,” says Inspector Rick Adderley of the United Kingdom’s West Midland’s Police Department. “Until now we’ve been limited to using numeric data, but much of the information held by police forces is in the form of unstructured text reports. Being able to mine this text will open up new possibilities for us and significantly expand our capabilities for crime pattern analysis, so we’re very excited to see this technology being added to SPSS Inc.’s data mining platform.” 

“The fact is that organizations are overwhelmed with information and don’t have the time to sort through it all to find the value and meaning,” says Caron. “Text and data mining saves them time and money by finding the information and associations that they would not have otherwise found.” 

For more information about the LexiQuest Mine and Clementine integration, visit www.spss.com/spssbi/lexiclem/


About the SPSS Business Intelligence division 
The SPSS Business Intelligence division helps people solve business problems using statistics and data mining. This predictive technology enables our customers in the commercial, higher education and public sectors to make better decisions and improve results. The SPSS Business Intelligence division software and services are used successfully in a wide range of applications, including customer attraction and retention, cross-selling, survey research, fraud detection, enrollment management, Web site performance, forecasting and scientific research. The SPSS Business Intelligence division’s market-leading products include SPSS®, Clementine®, AnswerTree®, DecisionTime® and SigmaPlot®. For more information, visit our Web site at www.spssbi.com.


About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) headquartered in Chicago, IL, USA, is a multinational computer software company providing technology that transforms data into insight through the use of predictive analytics and other data mining techniques. The company’s solutions and products enable organizations to manage the future by learning from the past, understanding the present, as well as predicting potential problems and opportunities. For more information, visit www.spss.com.