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SPSS Inc. and MIIX Ltd. Join Forces to Help Retailers Gain Predictive Insights Into Customer Behavior
Source: www.spss.com
Copyright SPSS, Inc. 2004

Combination of predictive analytics and data warehouse technology enables retailers to generate high-quality, actionable information about customers

CHICAGO, 01/12/04 — SPSS Inc. (NASDAQ: SPSS), the leading global provider of predictive analytics, and MIIX Ltd., the leader in retail business intelligence, announced today at the National Retail Federation’s 93rd Annual Convention & EXPO a partnership that will combine SPSS Inc.’s predictive analytic solutions with MIIX’s retail data warehouse expertise. These companies have agreed to work together to provide retailers with greater insight into customer behavior, including the ability to predict purchase behavior and product associations.

MIIX’s retail data warehouse, supported by the company’s Ariadne Business Intelligence System (BIS), provides retailers with the accurate, updated information required to make critical business decisions through in-depth data analysis and reporting. SPSS Inc.’s predictive retail solutions, part of the company’s suite of predictive analytics technology, turn this data into insight, enabling companies to more effectively recognize retail trends and opportunities, and respond rapidly.

The SPSS predictive retail solutions enable retailers to gain insights into customer value segments and cross-sell modeling by developing comprehensive propensity models based on data from MIIX’s retail data warehouse. The joint solutions are also focused on increasing the effectiveness of promotions and providing improved customer service.

"Knowing exactly what customers will want next month, next quarter and next year, and providing them with the right products in the right quantities at the right time, has always been a dilemma for retailers," said Mike Burge, CEO at MIIX Ltd. "MIIX is very excited to partner with SPSS, as we believe that together we can deliver a truly unique and outstanding solution; one that will provide retailers with the ability to know the truth, understand the future and effectively plan for it."

By combining MIIX’s retail data warehouse with SPSS Inc.’s predictive retail solutions, retailers can leverage historical data to create a clear and accurate picture of future customer behavior. For example, the solution will enable them to analyze their customers, predict who is likely to become a high value customer and should receive preferential treatment, as well as predict which customers are likely to leave, allowing the retailer to take proactive action.

This joint solution will also enable retailers to determine products that individual customers will want in the future, specify appropriate inventory levels to meet forecasted demand, identify purchasing factors that will influence customers, and develop corresponding marketing and advertising campaigns to further increase customer demand. Additionally, it will help them to discover cross-sell opportunities for individual customers, and then actively use these insights at the point-of-sale, thus increasing sales revenue.

"Retailers are increasingly pursuing sophisticated software that integrates retail customer information and predictive analysis," said Ann Trampas, vice president of global alliances at SPSS Inc. "Knowing what your customers do today is valuable, but the true value comes when you can predict what they will do tomorrow. The combination of MIIX’s data warehouse with SPSS predictive analytics will provide retailers with a single, reliable data source for their forecasting and customer value management needs."

About MIIX Ltd.

MIIX is one of the world’s leading retail software developers. For the last two decades, MIIX has been employing the latest information technology to engineer world-class software solutions for retailers. MIIX is a group of experienced industry professionals whose collective mission is to develop cost-effective business solutions that bring realizable benefits to the worldwide community of retailers and their customers. For additional information, please visit www.miix.ca.

About SPSS Inc.

SPSS Inc. (NASDAQ: SPSS) is the world's leading provider of predictive analytics technology and services. The company’s predictive analytics technology connects data to effective action by drawing reliable conclusions about current conditions and future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.