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OfficeMax Marketing Campaigns Tap SPSS Predictive Analytics
Direct Mail Sales Climb 24 Percent
Source: www.spss.com
Copyright SPSS, Inc. 2005
04/18/05
This is a dated announcement. The material in this announcement could be superceded by
more current announcements.
CHICAGO, 04/18/05 — To better understand its customers, leading office supplies
distributor OfficeMax® Incorporated (NYSE: OMX) selected SPSS (NASDAQ: SPSS)
predictive analytics software for recent direct mail marketing campaigns. The
customer insight data has helped direct mail sales climb 24 percent.
OfficeMax chose SPSS® for Windows®, SPSS’ statistical analysis and data
management software, to help target and reach its large and varied customer base
in a more cost-efficient, results-driven basis.
In order to gain a single view of each customer, OfficeMax collects and analyzes
behavioral data. After the analysis is complete, each customer receives a score
based on purchase history. The retailer then sifts scores categorically to
create groupings that are then developed into customer-focused promotional
campaigns.
“With SPSS we were able to determine which customers behave similarly to each
other and use the information to predict customer preferences,” said John
Hassman, customer research manager at OfficeMax. “We can target our customers
with unique offers at all points of communication, whether it’s direct mail,
phone, or the Internet.”
“Retailers are increasingly challenged to implement more strategic sales and
marketing campaigns that engage customers quickly and cost efficiently, rather
than using a hit-or-miss approach,” said SPSS President and CEO Jack Noonan.
“SPSS predictive analytics takes the guesswork and risk out of marketing,
enabling campaigns to be more effective and profitable.”
Twenty-one of the top 25 retailers worldwide use SPSS predictive analytics
software, for such applications as reducing shrink, analyzing fraud, and
improving direct mail and online marketing programs. |
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