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Opinion Research Corporation Selects SPSS Predictive Analytics for Commercial and Social Research
Source: www.spss.com
Copyright SPSS, Inc. 2005
04/11/05

This is a dated announcement. The material in this announcement could be superceded by more current announcements.

CHICAGO, 04/11/05 — Opinion Research Corporation (NASDAQ: ORCI), a pioneering leader in the science of market and social research, has selected SPSS (NASDAQ: SPSS) predictive analytics software to enhance its research and consulting to commercial and social research clients.

Opinion Research Corporation (ORC), based in Princeton, NJ, is innovative in combining research methodologies with technology – leveraging the latest in technological advances.

To further strengthen its technological platform, ORC will use SPSS’ survey research platform, Dimensions™, to add value and uniqueness to the solutions offered to commercial and public policy research clients. Dimensions is an integrated suite of tools for survey design, data collection, data management, analysis and results publishing.

“We integrate the latest and best market research technology to solve the most complex problems standing between our clients and the performance results they demand,” said John Short, chairman and CEO, Opinion Research Corporation.

“The SPSS survey research platform will further enable us to offer integrated research and technology solutions to enhance the effectiveness and depth of our delivery capabilities,” added Todd Myers, vice president of technical services, Opinion Research Corporation.

“SPSS has been serving the market research industry for 37 years, and shares with ORC the belief that data-driven decision-making is a key factor behind successful businesses,” said Ian Durrell, SPSS president of market research. “We’re pleased that ORC has selected Dimensions over other solutions to aid them in helping their clients reach their critical business goals.”

Twenty-four of the top 25 global market research organizations rely on SPSS technologies to maximize productivity and accuracy through every phase of the research process, from ad hoc research projects to high-volume, complex research programs.