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Synovate Selects SPSS as a Preferred Worldwide Supplier of Market Research Technologies
Source: www.spss.com
Copyright SPSS, Inc. 2004
07/12/04

This is a dated announcement. The material in this announcement could be superceded by more current announcements.

Synovate names SPSS Dimensions® market research platform technology of choice throughout its worldwide operations

CHICAGO, 06/28/04 — Synovate, one of the world’s top research firms and the market research arm of global communications specialist Aegis Group plc, has selected SPSS Inc. (NASDAQ: SPSSE), the leading provider of tools for the market and survey research industry and predictive analytics, as a worldwide preferred supplier of market research technologies.

The recently signed global agreement names Dimensions™ from SPSS, an integrated market research platform for survey design, data collection, data management, analysis and publishing of market research results, as Synovate’s technology of choice throughout its worldwide operations. Synovate will promote the use of Dimensions for data collection, data cleaning and manipulation, data analysis and reporting to its nearly 50 locations around the world. The Synovate/SPSS global agreement expands a 2002 agreement between the companies that standardizes the use of Dimensions for Web-based data collection in U.S. Synovate locations.

“At Synovate we are constantly thinking of new ways to develop powerful new market intelligence services for our clients. High-quality technologies like Dimensions enable us to turn these ideas into reality,” says Adrian Chedore, global chief executive officer at Synovate. “Dimensions is a best-of-breed market research platform. Its open system architecture enables us to extend and customize it so we can meet each client’s needs and, at the same time, differentiate ourselves from the rest of the market.”

Products included in Dimensions platform are built to be open, scaleable and customizable solutions for global, multimode research and reporting needs, which enables Synovate to create their own market research solutions. In addition, the platform can be used with any number of other analytical, publishing or enterprise tools. Dimensions products include mrInterview™, which offers end-to-end online research products; mrPaper™ and mrScan™ for paper surveys; mrStudio™ for data management; mrTables™, which builds, shares and enables interaction with tables using a Web browser; mrTranslate™, which manages translations of surveys and reporters; and mrStream™, which uses broadband technology, synthesizing video and multimedia with market research data, to harness and leverage consumer insight.

“We value our long-standing relationship with Synovate and are both honored and excited that Dimensions will be offered at Synovate locations in five continents,” says Jack Noonan, SPSS president and chief executive officer. “As the seventh largest market research firm in the world, Synovate is at the top of their game and to have their endorsement is a credit to Dimensions and its ability to enable them to customize, optimize and control the research process.”

About Synovate
Synovate is a top global research company, operating in 46 countries and employing more than 3,300 people. The company generates consumer insights that drive competitive marketing solutions and provides a broad range of market intelligence services - using powerful and established methodologies, as well as innovative and tailored solutions.

For more information on Synovate visit www.synovate.com.