In response to this need, the Asia-Pacific Centre for Research (ACRE), Inc. opens 2008 with a strengthened CATI and voice logger technologies in its market research projects. These state-of-the art data gathering facilities transform market research into a fast, accurately reliable, and credible knowledge management process. The CATI, through the voice logger and recorder allows quality control in data processing a lot less painful and easier.

The use of computer-aided telephone interviewing (CATI) has facilitated the completion of a number of projects by ACRE Inc. for its foreign marketing research partners. Two of its partners in CATI-based research are AIP Corporation and Crosstabs. The Singapore-based Gallup Organization Pte Ltd. has contracted ACRE Inc. for its CATI-based project that started in February 2008 and will be completed in December 2008. A number of market researches using the technology are being queued for simultaneous implementation during the next three years.

With its CATI facilities, ACRE Inc. sketches a new landscape for the market research industry of the Philippines to explore.